Formal Wear Department Myymälä by Bezmirno Architects

Formal Wear Department Myymälä by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Sisustusmuotoilu Competition Category.

HopeaSisustus· 2020

Formal Wear Department Myymälä

by Bezmirno Architects

Client: Bezmirno Architects

Hopeapalkinto A' Design Award Winner in Sisustus Category

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Verified Award Winner

Verify Award Status for #99568

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Formal Wear Department Myymälä

Miesten vaatekaupat tarjoavat usein neutraaleja sisustustuotteita, jotka vaikuttavat negatiivisesti kävijöiden mielialaan ja vähentävät siten myyntiprosenttia. Jotta ihmiset houkutettaisiin paitsi käymään kaupassa, vaan myös ostamaan siellä esiteltyjä tuotteita, tilan tulee inspiroida ja antaa hyvää hurraa. Siksi tämän kaupan suunnittelussa on käytetty ompelukäsittelyn inspiroimia erityispiirteitä ja erilaisia yksityiskohtia, jotka herättävät huomion ja levittävät hyvää tunnelmaa. Kahdeksi vyöhykkeeksi jaettu avoimen tilan ulkoasu on suunniteltu myös asiakkaiden vapaudelle ostoksilla.

The Recognition

About the Hopeapalkinto A' Design Award

Formal Wear Department Myymälä on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Formal Wear Department Myymälä:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Formal Wear Department Myymälä on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
Dimensions & Packaging: The site has a total area of 193 sq.mt. and is split in two areas.
Tags: Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
Production Technology: In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
Design Challenge: The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
Research: We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
Inspiration: The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
Project Duration: The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
Operation Flow: There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
Patents: Copyrights belong to Bezmirno Architects, 2020.
Team Members: Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy
Image Credits: Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.