Yic Barbecue Market Intérieur de restaurant by Qing Dong

Yic Barbecue Market Intérieur de restaurant by Qing Dong is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2020

Yic Barbecue Market Intérieur de restaurant

by Qing Dong

Client: MET Creative Brand

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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The Design

About Yic Barbecue Market Intérieur de restaurant

Yic Barbecue Market est un intérieur de restaurant qui s'étend sur 280 mètres carrés. Le design se démarque du grill traditionnel grâce à une identité de marque fondée sur le personnage d'un petit dinosaure extraterrestre. À l'entrée, une figurine portant un masque à oxygène accueille les passants et confère à la façade une expression simple et claire. L'acier inoxydable miroir compose un plafond continu et un cadre de restauration spectaculaire. Le conduit d'extraction des fumées de la zone de grillades adopte la forme d'une soucoupe volante. Les espaces d'assise sont délimités par des variations de couleurs, de décors et de formes de mobilier plutôt que par des cloisons.

The Recognition

About the A' Design Award de Bronze

Yic Barbecue Market Intérieur de restaurant est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Yic Barbecue Market Intérieur de restaurant est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Yic Barbecue Market Intérieur de restaurant satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.