Macau Light Festival 2019 TVC Publicité télévisée by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC Publicité télévisée by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Film Competition Category.

ArgentFilm· 2020

Macau Light Festival 2019 TVC Publicité télévisée

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award d'Argent Winner in Film Category

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Verified Award Winner

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Colors

The Design

About Macau Light Festival 2019 TVC Publicité télévisée

Le spot télévisé du Festival des Lumières de Macao 2019 est une publicité télévisée conçue pour promouvoir le Festival des Lumières de Macao. Le film suit Mak Mak, la mascotte touristique de Macao, tandis que spectateurs locaux et visiteurs découvrent quatre parcours lumineux ainsi que le paysage urbain en pleine mutation de Macao. La publicité associe prises de vues réelles, effets visuels, motion design et animation tridimensionnelle. Les particularités locales y sont mises en scène sous forme d'installations artistiques. Le festival est présenté comme un gâteau d'anniversaire géant, célébrant le vingtième anniversaire de la Région administrative spéciale de Macao.

The Recognition

About the A' Design Award d'Argent

Macau Light Festival 2019 TVC Publicité télévisée est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Macau Light Festival 2019 TVC Publicité télévisée est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Macau Light Festival 2019 TVC Publicité télévisée est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau