Lei Shing Hong Forest Food Court Art Mural et Identité by Jansword Zhu

Lei Shing Hong Forest Food Court Art Mural et Identité by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2020

Lei Shing Hong Forest Food Court Art Mural et Identité

by Jansword Zhu

Client: Jansword zhu

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Art Mural et Identité

Forest Food Court est une aire de restauration située dans l'immeuble de bureaux conçu par le célèbre architecte japonais Kuma Kengo à Pékin. Le concept central de l'architecture est « Forêt dans la ville ». L'identité visuelle et l'immense fresque murale de 6m×150m sont issus de ce concept. Des graphismes délicats et des traits fluides apportent un flux détendu, organique et urbain au sein du sérieux immeuble de bureaux. L'illustration semi-abstraite équilibre l'atmosphère du bureau et évite d'être trop enfantine ou mignonne.

The Recognition

About the A' Design Award d'Argent

Lei Shing Hong Forest Food Court Art Mural et Identité est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Lei Shing Hong Forest Food Court Art Mural et Identité est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Lei Shing Hong Forest Food Court Art Mural et Identité est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu