Aesthetics and Chinese Conception d'affiches by Chia-Hui Lien

Aesthetics and Chinese Conception d'affiches by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2020

Aesthetics and Chinese Conception d'affiches

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award de Bronze Winner in Graphisme Category

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The Design

About Aesthetics and Chinese Conception d'affiches

Aesthetics and Chinese est une série d'affiches fondée sur la conception de caractères chinois. La structure de chaque caractère est construite à partir des traits de sa clé, présentés selon des agencements rotatifs et progressifs. La série transforme le texte écrit en symboles visuels et fait de la création typographique une forme d'expression contemporaine. Des affiches, des cartons d'invitation et un livre ont été imprimés afin de mettre en valeur les formes des caractères. Les affiches mesurent 70 sur 100 centimètres. L'œuvre présente la langue et les caractères chinois comme un patrimoine culturel durable de la culture orientale.

The Recognition

About the A' Design Award de Bronze

Aesthetics and Chinese Conception d'affiches est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Aesthetics and Chinese Conception d'affiches est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Aesthetics and Chinese Conception d'affiches satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN