Sense of Forest Le Supermarché De Parfumerie by Dmitry Pozarenko

Sense of Forest Le Supermarché De Parfumerie by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2020

Sense of Forest Le Supermarché De Parfumerie

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #102413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sense of Forest Le Supermarché De Parfumerie

L'image d'une forêt hivernale translucide est devenue l'inspiration de ce projet. L'abondance de textures de bois naturel et de granit plonge le spectateur dans un flot d'impressions plastiques et visuelles des signes de la nature. Les équipements de type industriel sont adoucis par les couleurs du cuivre oxydé rouge et vert. Le magasin est un lieu d'attraction et de communication pour plus de 2000 personnes par jour.

The Recognition

About the A' Design Award d'Argent

Sense of Forest Le Supermarché De Parfumerie est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Sense of Forest Le Supermarché De Parfumerie est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Sense of Forest Le Supermarché De Parfumerie est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.