Listening to Transparency Identité visuelle d'exposition by Xulei Li

Listening to Transparency Identité visuelle d'exposition by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2020

Listening to Transparency Identité visuelle d'exposition

by Xulei Li

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

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Colors

The Design

About Listening to Transparency Identité visuelle d'exposition

Listening to Transparency est l'identité visuelle d'une exposition d'art sonore présentant 44 œuvres audio et visuelles. Le design repose sur des ondes circulaires qui figurent les sources sonores. Ces ondes varient en angle, en courbure et en couleur. Les titres sont sérigraphiés sur du PVC transparent selon une trame de points dégradée, tandis que les ondes sont imprimées sur papier de coton en technologie Risograph. Les deux couches se combinent en une seule image, et le fait de tourner la page imprimée révèle les ondes. L'aspect transparent fait écho aux matériaux employés dans les œuvres ainsi qu'au caractère éphémère du son.

The Recognition

About the A' Design Award de Bronze

Listening to Transparency Identité visuelle d'exposition est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Listening to Transparency Identité visuelle d'exposition est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Listening to Transparency Identité visuelle d'exposition satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.