Pizzamax Identité de marque by Salvita Bingelyte

Pizzamax Identité de marque by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2020

Pizzamax Identité de marque

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

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Colors

The Design

About Pizzamax Identité de marque

Pizzamax est une identité de marque conçue pour une petite chaîne de pizzerias en Lituanie. L'identité précédente mêlait plusieurs styles graphiques et ne transmettait guère de repères aux clients. La refonte repose sur un logo épuré en rouge, noir et blanc, des couleurs associées à la pizza italienne classique. Les mots « pizza » et « max » sont disposés sur des faces différentes des cartes de visite et des boîtes à pizza. Les lettres M et X présentent des extrémités incurvées qui évoquent des pizzaïolos portant des pizzas à bout de bras. L'identité est déclinée sur les cartes de visite, le papier à en-tête, les boîtes à pizza et les vêtements.

The Recognition

About the A' Design Award de Bronze

Pizzamax Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Pizzamax Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Pizzamax Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens