Alpha Series Rasoir by Mert Ali Bukulmez

Alpha Series Rasoir by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fer in Produit Cosmétique Competition Category.

FerProduit Cosmétique· 2020

Alpha Series Rasoir

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award de Fer Winner in Produit Cosmétique Category

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Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Rasoir

La série Alpha est un rasoir compact semi-professionnel capable de gérer les tâches de base des soins du visage. Aussi un produit qui offre des solutions hygiéniques avec une approche innovante combinée à une belle esthétique. La simplicité, le minimalisme et la fonctionnalité combinés à une interaction facile avec l'utilisateur constituent les principes fondamentaux du projet. Une expérience utilisateur joyeuse est la clé. Les pointes peuvent être facilement retirées du rasoir et placées dans la section de rangement. La station d'accueil est conçue pour charger rasoir et nettoyer les pointes prises en charge par la lumière UV à l'intérieur de la section de stockage.

The Recognition

About the A' Design Award de Fer

Alpha Series Rasoir est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Alpha Series Rasoir est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Alpha Series Rasoir est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019