Portugal Vineyards L'espace De Vente Au Détail by Ricardo Porto Ferreira is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Design d'Intérieur Competition Category.
OrIntérieur· 2020
Portugal Vineyards L'espace De Vente Au Détail
Client: Porto Architects
A' Design Award d'Or Winner in Intérieur Category
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- Verified Award Winner
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The Design
About Portugal Vineyards L'espace De Vente Au Détail
Le concept store Portugal Vineyards est le premier magasin physique de l'entreprise spécialisée en vins en ligne. Situé à côté du siège social de l'entreprise, face à la rue et occupant 90m2, le magasin se compose d'un open-space dépourvu de cloisons. L'intérieur est un espace aveuglément blanc et minimal avec une circulation circulaire - une toile blanche pour que le vin portugais brille et soit exposé. Les étagères sont creusées dans les murs en référence aux terrasses viticoles sur une expérience de vente immersive à 360 degrés sans comptoir.
The Recognition
About the A' Design Award d'Or
Portugal Vineyards L'espace De Vente Au Détail est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Portugal Vineyards L'espace De Vente Au Détail est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Portugal Vineyards L'espace De Vente Au Détail crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
- Dimensions & Packaging
- Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
- Tags
- Portugal Vineyards, terraces, curved walls, white space, minimal interiors
- Production Technology
- The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
- Design Challenge
- The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
- Research
- The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
- Inspiration
- The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
- Project Duration
- The project duration was from April to September 2019.
- Operation Flow
- Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
- Patents
- Copyrights belong to Porto Architects, 2019
- Team Members
- Ricardo Porto Ferreira
- Image Credits
- #1: Photographer Ivo Tavares Studio
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