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Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition by MAG studio

Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Design d'Intérieur Competition Category.


OrIntérieur· 2020

Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition

by MAG studio

Client: MAG studio

A' Design Award d'Or Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #104291

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The Design

About Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition

La rénovation du Grand Théâtre de Yongqing Fang est un projet de design intérieur pour un centre d'exposition et de promotion des investissements à Guangzhou. Le théâtre est un point de repère emblématique de Yongqing Fang, sur la rue Enning, une ancienne rue réhabilitée réputée pour ses marques centenaires et son attrait touristique. Le design joue sur le contraste entre éléments anciens et contemporains. Des volumes en forme de boîtes structurent cet espace irrégulier de 334 mètres carrés. Le rez-de-chaussée accueille les expositions de projets, tandis que l'étage supérieur est dédié aux négociations. Les matériaux comprennent le placage de bois, la peinture blanche, des panneaux d'aluminium noir et du carrelage gris. Des portes en acier dépoli et en verre relient l'intérieur à la rue.

The Recognition

About the A' Design Award d'Or

Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Yongqing Fang Grand Theater Renovation Design intérieur d'un espace d'exposition crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging
Area: 334 square meters.
Category: Exhibition
Tags
Renovation, old street, revitalize, exhibition, contrast
Production Technology
Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research
Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration
The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration
The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members
Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits
Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5

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