Bronze Intérieur · 2021
Anta Design intérieur de bureaux
- A' Design Award de Bronze 2021 in Intérieur
- CLIENT: Oatson Interior Design
- Estimated Number of Design Views: 11,388
- Verification code 3F872A3FC6 · Verify this award
Colors
About Anta Design intérieur de bureaux
Anta est l'aménagement intérieur du siège social d'une marque de vêtements de sport à Shanghai, en Chine. Chaque étage, du deuxième au cinquième niveau, est consacré à l'une des marques du groupe. Une partie du rez-de-chaussée présente un plafond de huit mètres de hauteur et un grand écran LED visible depuis l'extérieur. Des lignes grises fluides, des silhouettes sportives blanches et une lettre rouge de la marque façonnent la zone d'entrée. Un espace de détente rouge et un sol bleu reprennent les couleurs de deux marques. Les matériaux de finition comprennent la peinture sur plaque d'aluminium, le placage de chêne, le marbre et le granit.
About the A' Design Award de Bronze
Anta Design intérieur de bureaux est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Anta Design intérieur de bureaux est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Anta Design intérieur de bureaux satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Press Kit
- Unique Properties
- As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
- Dimensions & Packaging
- In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
- Tags
- interior design, workplace, brand, modern, international
- Production Technology
- For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
- Design Challenge
- The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
- Research
- In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
- Inspiration
- The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
- Project Duration
- The project started in May 2017 and finished in April 2019 in Shanghai, China.
- Operation Flow
- In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
