Novacolor Showroom de peinture by Peihe Xie

Novacolor Showroom de peinture by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2021

Novacolor Showroom de peinture

by Peihe Xie

Client: AD Architecture

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #106881

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Colors

The Design

About Novacolor Showroom de peinture

Novacolor est un showroom de peinture situé à Shantou, dans la province du Guangdong, en Chine. L'intérieur s'étend sur 180 mètres carrés et présente plus de 200 textures et teintes de peinture. Le showroom occupe un angle de centre commercial peu fréquenté ; attirer l'attention constituait donc l'axe central de la stratégie de conception. Une ouverture resserrée marque la transition vers l'espace. Une forme ellipsoïdale bleue est suspendue au-dessus et fait écho à la courbe du plan. Les matériaux comprennent l'acier inoxydable, la peinture, le micro-ciment, le film transparent et le verre à opacité variable. Une structure à membrane tendue diffuse une lumière douce sur les produits exposés.

The Recognition

About the A' Design Award de Bronze

Novacolor Showroom de peinture est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Novacolor Showroom de peinture est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Novacolor Showroom de peinture satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun