$Refracting Reality Conception de livre by Ching-Fa Lung$

Refracting Reality Conception de livre by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Imprimé Competition Category.

ArgentImprimé· 2021

Refracting Reality Conception de livre

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award d'Argent Winner in Imprimé Category

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Colors

The Design

About Refracting Reality Conception de livre

Refracting Reality est un ouvrage consacré à la lumière et à la perception humaine. Le livre explore quatre caractéristiques de la lumière : la réfraction, la réflexion, la diffraction et l'interférence. Ces qualités sont exprimées à travers la typographie et les images au fil de 368 pages. Des papiers couchés et non couchés ont été sélectionnés afin de restituer différentes impressions lumineuses. Un prisme massif est logé dans le dos du livre et peut être retiré par le lecteur. Grâce à ce prisme, le lecteur peut observer directement le comportement de la lumière et interagir avec les images imprimées.

The Recognition

About the A' Design Award d'Argent

Refracting Reality Conception de livre est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Refracting Reality Conception de livre est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Refracting Reality Conception de livre est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin