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K11 Art House Cinéma by Oft Interiors Ltd.

K11 Art House Cinéma by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Intérieur Competition Category.


ArgentIntérieur· 2021

K11 Art House Cinéma

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #107851

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The Design

About K11 Art House Cinéma

K11 Art House est un aménagement intérieur de cinéma situé à Hong Kong, en Chine. Le design a pour thème une résidence de montagne enneigée, inspirée de l'architecture alpine suisse, et transpose des éléments architecturaux traditionnels dans un espace commercial contemporain. D'une superficie de 6 034 mètres carrés, le lieu réunit au moins cinq formats de consommation, dont un magasin de musique, un bar ouvert, un espace d'exposition, un centre de spectacles et un service social personnalisé. Le marbre, l'aluminium, le textile, la moquette et le verre sont employés dans l'ensemble du projet. L'intention est de faire évoluer le cinéma vers un complexe récréatif.

The Recognition

About the A' Design Award d'Argent

K11 Art House Cinéma est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. K11 Art House Cinéma est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. K11 Art House Cinéma est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags
cinema, interior design, entertainment space, commercial space, renovation project
Production Technology
In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge
With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research
By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration
Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration
The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow
In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents
Copyrights belong to Oft Interiors, 2019.
Team Members
CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits
All images used in the submission was taken by Dennis Lo.

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