Hang Seng Bank Aménagement intérieur d'une agence bancaire by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Intérieur Competition Category.
BronzeIntérieur· 2021
Hang Seng Bank Aménagement intérieur d'une agence bancaire
Client: IMO design
A' Design Award de Bronze Winner in Intérieur Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Aménagement intérieur d'une agence bancaire
Hang Seng Bank est l'aménagement intérieur d'une agence bancaire de nouvelle génération située à Hong Kong. D'une superficie de 152 mètres carrés, l'agence présente une organisation ouverte et accueillante, un éclairage confortable et de chaleureux éléments en bois. Des fonctionnalités de services numériques sont intégrées à l'espace intérieur, notamment un système de billetterie électronique, un comptoir de services numériques et un guichet en libre-service. Les clients peuvent obtenir un ticket électronique pour les services au guichet via une application de banque mobile avant même leur arrivée. Le projet vise à réduire le temps d'attente en agence et à rendre l'expérience bancaire plus efficace et plus interactive.
The Recognition
About the A' Design Award de Bronze
Hang Seng Bank Aménagement intérieur d'une agence bancaire est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Hang Seng Bank Aménagement intérieur d'une agence bancaire est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Hang Seng Bank Aménagement intérieur d'une agence bancaire satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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