Tongrentang Zhima Health Design intérieur de commerce de détail by Yong Wong

Tongrentang Zhima Health Design intérieur de commerce de détail by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Intérieur Competition Category.

OrIntérieur· 2021

Tongrentang Zhima Health Design intérieur de commerce de détail

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award d'Or Winner in Intérieur Category

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The Design

About Tongrentang Zhima Health Design intérieur de commerce de détail

Tongrentang Zhima Health est un magasin expérientiel situé à Pékin. Le magasin s'étend sur 5000 mètres carrés répartis sur trois étages. Compléments alimentaires, aliments fortifiants et produits de santé intégrant des technologies du bien-être y sont réunis en un même lieu. De vastes surfaces de matériaux contrastés, tels que le bois massif et le laiton, sont mises en œuvre dans l'aménagement intérieur. Depuis le rez-de-chaussée et en montant, quatre thèmes se déploient : la consultation, l'alimentation, la convalescence et le soin. Le magasin fait également office d'espace social confortable pour la clientèle.

The Recognition

About the A' Design Award d'Or

Tongrentang Zhima Health Design intérieur de commerce de détail est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Tongrentang Zhima Health Design intérieur de commerce de détail est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Tongrentang Zhima Health Design intérieur de commerce de détail crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design