Eco Expo Korea Affiche by Juwon Kim and Nakyeong Shin

Eco Expo Korea Affiche by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2021

Eco Expo Korea Affiche

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

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The Design

About Eco Expo Korea Affiche

Eco Expo Korea est un projet de design d'affiche et d'interaction web portant sur la désertification alimentaire. L'affiche est réalisée au format A0 et mesure 1189 sur 841 millimètres. De multiples couches de pixels apparaissent et disparaissent sur des images de plantes, les altérant ou les transformant en de nouvelles formes. Chaque couche recouvre la précédente en modifiant ses proportions. Cet effet évoque une erreur 404 et met en évidence l'écart entre la plante d'origine et un nouveau concept sélectionné artificiellement. Le design a pour objectif de sensibiliser à la disparition de certaines espèces végétales.

The Recognition

About the A' Design Award de Bronze

Eco Expo Korea Affiche est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Eco Expo Korea Affiche est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Eco Expo Korea Affiche satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin