DC Tower - Top of Austria L’Installation Multimédia Permanente by Responsive Spaces

DC Tower - Top of Austria L’Installation Multimédia Permanente by Responsive Spaces is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Beaux-Arts Competition Category.

BronzeBeaux-Arts· 2021

DC Tower - Top of Austria L’Installation Multimédia Permanente

by Responsive Spaces

Client: CBRE GmbH

A' Design Award de Bronze Winner in Beaux-Arts Category

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The Design

About DC Tower - Top of Austria L’Installation Multimédia Permanente

La DC Tower 1 est le bâtiment le plus haut d'Autriche et constitue un geste de bienvenue exceptionnel. Une webcam située sur le toit collecte en permanence des photos, créant au fil du temps un pool d'images. Ces moments capturés sont organisés en temps réel dans des montages temporels éclatants. Il s’agit de chérir chaque instant. Les capteurs assurent le suivi de la position, permettant aux personnes d'influencer les dispositions. Le mur LED du hall célèbre à la fois : le lieu et chaque instant qui s'y déroule. De plus, il permet un dialogue entre les personnes et le bâtiment lui-même grâce à l'interactivité.

The Recognition

About the A' Design Award de Bronze

DC Tower - Top of Austria L’Installation Multimédia Permanente est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. DC Tower - Top of Austria L’Installation Multimédia Permanente est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. DC Tower - Top of Austria L’Installation Multimédia Permanente satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them.
Dimensions & Packaging: 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
Tags: Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
Production Technology: On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways.
Design Challenge: The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before.
Research: The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept.
Inspiration: Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.
Project Duration: The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
Operation Flow: The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
Team Members: Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier
Image Credits: Photo / Video / Sound: Eyup Kus