DeliPeruano Signature L'emballage by Carla Filomeno Tejeda

DeliPeruano Signature L'emballage by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Édition Limitée Competition Category.

ArgentÉdition Limitée· 2021

DeliPeruano Signature L'emballage

by Carla Filomeno Tejeda

Client: DeliPeruano

A' Design Award d'Argent Winner in Édition Limitée Category

38,840
Verified Award Winner
Verify Award Status for #111763

View at A' Design Award Press Release Award Badge

Colors

The Design

About DeliPeruano Signature L'emballage

DeliPeruano Signature est un kit d'accords Pisco Premium composé de plantes sélectionnées. Son design packaging allie à la fois un style minimaliste et traditionnel. La propreté et l'élégance, ainsi que l'utilisation d'encre argentée, dénotent la pureté et la haute qualité des produits, tandis que les textures et les matériaux artisanaux font référence à la tradition de cette liqueur péruvienne. En général, le design de la bouteille et des autres éléments de la boîte permettent de montrer et de mettre en valeur les attributs du produit, réalisant ainsi une expérience sensorielle qui le rend unique et désirable.

The Recognition

About the A' Design Award d'Argent

DeliPeruano Signature L'emballage est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. DeliPeruano Signature L'emballage est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. DeliPeruano Signature L'emballage est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensions & Packaging: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Tags: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Production Technology: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Design Challenge: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspiration: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Project Duration: The project was started in January and finished in April 2018, in Lima, Peru.
Operation Flow: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Image Credits: Photographer: Jürgen Korn, 2018.