The Glare Intérieur de boutique de chaussures by Kuan Ceh-hsiang and Andrea Ciccolo is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Intérieur Competition Category.
OrIntérieur· 2021
The Glare Intérieur de boutique de chaussures
by Kuan Ceh-hsiang and Andrea Ciccolo
Client: Aak Design Group
A' Design Award d'Or Winner in Intérieur Category
Verified Award Winner
Verify Award Status for #111798The Design
About The Glare Intérieur de boutique de chaussures
The Glare est l'aménagement intérieur d'une boutique de chaussures située à Shenzhen. L'espace s'étend sur 2 100 mètres carrés et présente une hauteur sous plafond de 5,5 mètres. L'intérieur est conçu comme une galerie dédiée à la chaussure et associe les fonctions de vente, de pédagogie et d'exposition. Des installations artistiques, des projections vidéo, des défilés et des cours sont organisés au sein de la boutique. Chaque élément de présentation est conçu comme une œuvre d'art à part entière, dotée de son propre caractère. Un système d'identification par radiofréquence enregistre les préférences d'achat et prend en charge les services en ligne. Le projet a été achevé en décembre 2019.
The Recognition
About the A' Design Award d'Or
The Glare Intérieur de boutique de chaussures est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. The Glare Intérieur de boutique de chaussures est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. The Glare Intérieur de boutique de chaussures crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Glare hopes to reflect the ever-changing face of fashion in different cities. Aak in Shenzhen hopes to create an extraordinary boutique shoe store. The Glare is not just a retail store, but also has the functions of sales, education, and exhibition at the same time.
- Dimensions & Packaging
- Interior design area: 2100 square meters
Ceiling height:5.5m - Tags
- The Glare, Art, Installation, Fashion, Education
- Production Technology
- The construction technology is roughly the same as that used in general interior decoration projects.
The main difference is that we are more like producing artwork.
Each display prop has a unique character and conveys different meanings in each area. - Design Challenge
- Aak hopes to elevate the consumer experience in fashion stores into an artistic feast. If the offline store only has a single function, it will not be able to create sales. So, how to give the store new functions to make customers willing to be in the store enjoying the process of consumption will be the main focus of creating a good sales experience. When the shops are given different functions such as installation art exhibitions, video exhibitions, catwalks, courses, etc., the development of space types will find new ways out.
- Research
- The Glare tries to think about fashion stores from the concept of art galleries. Aak tries to give boutique stores more functions. The goal of The Glare is let customers can fully experience design and art. Therefore, various functions such as installation art exhibitions, video exhibitions, catwalks, and courses are added to the shop design. Aak believes that a fashion boutique should convey the in-depth design and artistic value behind fashion. When consumers can truly understand the meaning of the boutique design, the value of aesthetics can be reflected.
- Inspiration
- The design inspiration comes from the voyage of the universe, hoping to lead customers into an unknown space full of different experiences. Aak defines the consumption process as a journey. The Glare not only provides goods but also conveys fashion information. Fashion shops carry the rich and diverse design inspiration behind the products. If we can add more activities to space, this will deepen the consumer experience and at the same time feel the value of fashion design.
- Project Duration
- This project is located in Shenzhen, officially started in July 2019 and finished in December 2019. The total area is 2100 square meters, which only lasted 1.5 months of construction time.
- Operation Flow
- The Glare is not a traditional shop of fashion boutique. It's a shoes gallery. It provides both online and offline diversified service content. It also regularly organizes art events. The Glare provides an exchange platform that combines art, fashion, and consumer information. Through the Radio Frequency Identification system records and analyzes consumers' purchase preferences and provides the latest fashion information online at any time.
- Team Members
- Designer:Andrea Ciccolo
Designer:Kuan Ceh-Hsiang - Image Credits
- #1/Photographer Kuan Ceh-Hsiang/The Glare/2019
#2/Photographer Kuan Ceh-Hsiang/The Glare/2019
#3/Photographer Kuan Ceh-Hsiang/The Glare/2019
#4/Photographer Kuan Ceh-Hsiang/The Glare/2019
#5/Eeditor Kuan Ceh-Hsiang/The Glare/2019
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