The Cairo Citadel Identité visuelle par Rana Galal

Le design The Cairo Citadel Identité visuelle par Rana Galal est un lauréat très estimé du prestigieux 2021 A' Design Award de Fer dans la catégorie Design Graphique.

FerGraphisme· 2021

The Cairo Citadel Identité visuelle

par Rana Galal

Client : Rana Galal

Lauréat du A' Design Award de Fer dans la catégorie Graphisme

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Couleurs

Le Design

À propos de The Cairo Citadel Identité visuelle

La Citadelle du Caire est une identité visuelle créée pour un site historique en Égypte. Cette identité repose sur le thème du contraste, que reflète le slogan City of Contrast (Ville du contraste). Le noir et le blanc constituent les couleurs principales, tandis qu'une couleur secondaire évoque un événement historique survenu à l'intérieur de la citadelle. Le logo bilingue s'inscrit dans une forme en bloc pouvant se scinder en deux rectangles disposés l'un face à l'autre, suggérant ainsi le changement culturel. L'Helvetica Neue a été retenu comme caractère typographique principal pour la simplicité de ses formes géométriques. Un système de signalétique a été développé par la suite selon le même concept.

La Reconnaissance

À propos du A' Design Award de Fer

The Cairo Citadel Identité visuelle est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. The Cairo Citadel Identité visuelle est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. The Cairo Citadel Identité visuelle est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensions & Emballage: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Mots-Clés: Logo, Branding, Signage system, Typography, Visual Identity
Technologie de Production: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Défi de Conception: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Recherche: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiration: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Durée du Projet: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Flux Opérationnel: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Brevets: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Membres de l'Équipe: none.