Or Infographie · 2021
Spiderweb Le Visuel Clé
- A' Design Award d'Or 2021 in Infographie
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 74,675
- Verification code 81E13C28FF · Verify this award
Colors
About Spiderweb Le Visuel Clé
L'idée principale était de créer quelque chose qui attire toute l'attention sur le produit, en utilisant le moins d'éléments possible et en créant en même temps une certaine connexion avec le public cible. L'élément web fait également référence à l'adhérence de la chaussure et à son caractère sauvage, apportant une personnification au produit. L'ambiance transmet également la technologie, présente sur l'essence de la chaussure et une pincée de langage mystique qui accompagne l'élément toile d'araignée qui représente également l'adhérence de la semelle de la chaussure.
About the A' Design Award d'Or
Spiderweb Le Visuel Clé est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Spiderweb Le Visuel Clé est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Spiderweb Le Visuel Clé crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Press Kit
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
