VB Home La Conception De Magasin by Martin Chow

VB Home La Conception De Magasin by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2021

VB Home La Conception De Magasin

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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Colors

The Design

About VB Home La Conception De Magasin

Il s'agit du premier magasin de services à domicile Villeroy et Boch (VB Home) en Chine. Le magasin est situé dans une zone rénovée, qui était auparavant une usine. Le designer a proposé le thème "Home sweet home" aux intérieurs basé sur l'application des produits VB et le style de vie européen. Les concepteurs passent beaucoup de temps à comprendre l'histoire et les différents types de produits VB. Après la discussion avec le client, tous se sont finalement mis d'accord sur le thème "Home sweet home" pour la décoration intérieure.

The Recognition

About the A' Design Award de Bronze

VB Home La Conception De Magasin est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. VB Home La Conception De Magasin est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. VB Home La Conception De Magasin satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.