Ivy Le Café by Neda Mirani is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2021

Ivy Le Café

by Neda Mirani

Client: Neda Mirani

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner

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Colors

The Design

About Ivy Le Café

Des critères tels que l'efficacité économique, la mise en œuvre rapide et la création d'une nouvelle atmosphère en ville étaient des défis de conception importants à prendre en compte, c'est pourquoi la concentration sur les ressources disponibles dans la zone du projet a été choisie comme approche de résolution de problèmes. Des atouts qui peuvent répondre aux demandes ci-dessus et également améliorer la qualité de la conception. Il existe de nombreuses usines de blocs de ciment dans cette région. Un matériau modulaire qui peut façonner le projet avec tous les critères proposés. Outre la texture pure et la couleur neutre du bloc, un complément tel que Ivy a été choisi, qui joue un rôle important dans la vitalité de l'espace.

The Recognition

About the A' Design Award d'Argent

Ivy Le Café est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ivy Le Café est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ivy Le Café est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are many factories in Mazandaran region that provide cement blocks for construction projects of more than any similar material. This led to the selection of cement blocks, due to the abundance, reasonable price, modularity and pure texture it brings to the project. Also, by choosing this material, the different arrangement of the blocks can help a lot in creating different functions.
Choosing a material with a different texture and a neutral color, such as a block, required a reverse complement. Choosing a plant texture next to it, in addition to creating a colorful touch, also greatly contributed to the vitality of the space. Therefore, according to the conditions of indoor spaces, a plant called miniature ivy was selected, which is basically suitable for indoor spaces, and in case of favorable conditions, it grows a lot. This complement played such an important role that even The name of the cafe was chosen from it.
Dimensions & Packaging: Total area is: 80 Sq. M.
Tags: cement block, ivy, cafe, Iran
Production Technology: It can be said that the main part of this project is through the presence of a pure material called cement block. It is complemented by other materials such as metal in combination with a living plant tissue.
Design Challenge: The spark of creativity in this project was created through the application of initial constraints. And it made us practice how to turn constraints into opportunities.
Research: In this project, paying attention to the limitations, proper operation of the available facilities and adding a touch of creativity is the main design criteria.
Inspiration: What was required to start the project included: economic efficiency, fast implementation and create a distinctive atmosphere in the city. Providing all of these together posed an important challenge. To solve this challenge, the question that came to mind was: What this area have? Assets that can both meet these demands and enhance design appeal. For this purpose, there was a need to know the material that alone can form the overall body of the project and even play an important role in the components and furniture of the space. This removed the multiplicity of materials from the project and instead shifted the focus to creating diverse functions through the emergence of one material. Therefore, several important factors should be considered in the selection of this material, such as: 1- Abundance (because it should be available in large numbers due to the high level of coverage) 2- Low costs(the overall level of costs by choosing it should be cost-effective.) 3- Being structured (in order to act as a module in design) and in all these cases, the type of use should be different.
Project Duration: The project started in February 2020 and finished in July 2020 in Iran
Operation Flow: This design is an exercise in reviewing the use of materials and understanding their high capability in creating space.
Team Members: Mohammadreza kohzadi
Image Credits: Photographer: Deed studio