Club Hotel Avignon L'identité Visuelle by Arome Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2021
Club Hotel Avignon L'identité Visuelle
by Arome Agency
Client: Club Hotelier d'Avignon
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #116908The Design
About Club Hotel Avignon L'identité Visuelle
Le logo du Club Hôtelier Avignon s'inspire du célèbre pont d'Avignon. Le logo est composé d'une typographie associée à une symbolique forte reprenant les initiales du club de manière simple et épurée. La couleur verte utilisée évoque la dimension écologique et naturelle du club.
The Recognition
About the A' Design Award de Bronze
Club Hotel Avignon L'identité Visuelle est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Club Hotel Avignon L'identité Visuelle est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Club Hotel Avignon L'identité Visuelle satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
- Dimensions & Packaging
- Letterhead : A4 vertical
Business cards : 85mm x 55 mm - Tags
- avignon
- Production Technology
- The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
- Design Challenge
- The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
- Research
- The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
- Inspiration
- The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
- Project Duration
- The project started in March 2020 in Avignon and finished in May 2020.
- Operation Flow
- The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
- Team Members
- - Art Director : Delphine Goyon
- Director : Remi Vicente - Image Credits
- All pictures : Arome
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