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The Yihe Platinum Bay Sales Center Intérieur de showroom by If Space Design

The Yihe Platinum Bay Sales Center Intérieur de showroom by If Space Design is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Intérieur Competition Category.


OrIntérieur· 2021

The Yihe Platinum Bay Sales Center Intérieur de showroom

by If Space Design

Client: If Space Design

A' Design Award d'Or Winner in Intérieur Category

Colors

The Design

About The Yihe Platinum Bay Sales Center Intérieur de showroom

Le centre de vente Yihe Platinum Bay est un showroom situé à Nankin, en Chine. D'une superficie de 660 mètres carrés, cet intérieur s'inspire de l'histoire de la Cité de Pierre. Un espace élégant et épuré est rehaussé de décorations aux tonalités chaudes qui amplifient la sensation d'échelle. Le hall se dessine à travers un jeu de lignes verticales et horizontales. Au deuxième niveau, des mailles métalliques, du verre d'art teinté, un escalier évoquant un clavier de piano et des sculptures de poissons en papier ponctuent la circulation. Le comptoir d'accueil épouse la forme d'une eau qui s'écoule. Le parcours de circulation guide les visiteurs à travers des fonctions clairement organisées.

The Recognition

About the A' Design Award d'Or

The Yihe Platinum Bay Sales Center Intérieur de showroom est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. The Yihe Platinum Bay Sales Center Intérieur de showroom est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. The Yihe Platinum Bay Sales Center Intérieur de showroom crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
Dimensions & Packaging
The area of project is 660 square meter.
Tags
sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
Production Technology
Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
Design Challenge
The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
Research
Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
Inspiration
The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
Project Duration
The project started in January 2020 and finished in June 2020 in Nanjing, China.
Operation Flow
The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
Team Members
If Space Design
Image Credits
photo by: TOPIA VISION

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