Save Calendar Illustration de calendrier by Mengjia Li

Save Calendar Illustration de calendrier by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2021

Save Calendar Illustration de calendrier

by Mengjia Li

Client: Northeastern University

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Illustration de calendrier

Save Calendar est une série d'illustrations conçue pour un calendrier ayant pour thème la lutte contre le gaspillage alimentaire. Les illustrations représentent un champ agricole au fil des quatre saisons : printemps, été, automne et hiver. Les couleurs évoluent au rythme des saisons, ce qui permet de distinguer aisément les quatre périodes. Une composition symétrique d'inspiration chinoise confère aux images une esthétique contemporaine. Les indications du mois et de la saison sont placées en haut de chaque feuillet. Les dessins ont été réalisés à l'aide de logiciels informatiques et imprimés au format 800 sur 800 millimètres. Cette série met en lumière le dur labeur des agriculteurs et rappelle à chacun l'importance de respecter la nourriture.

The Recognition

About the A' Design Award d'Argent

Save Calendar Illustration de calendrier est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Save Calendar Illustration de calendrier est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Save Calendar Illustration de calendrier est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020