Love Art Campagne by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Publicité Competition Category.

BronzePublicité· 2024

Love Art Campagne

by Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award de Bronze Winner in Publicité Category

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Verified Award Winner

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Colors

The Design

About Love Art Campagne

Dans sa campagne inaugurale, Winghook se lance dans une entreprise audacieuse et artistique visant à faire une déclaration retentissante. Employant une fusion méticuleuse de manipulation numérique et de réinterprétation artistique, Winghook incorpore des chefs-d'œuvre renommés de l'Histoire de l'Art dans son récit. À travers une manipulation habile, la campagne met les spectateurs au défi de discerner les incongruités, avec précision et attention aux détails. En juxtaposant des classiques familiers avec des touches innovantes, Winghook invite non seulement à la contemplation mais affirme également sa maîtrise dans la sauvegarde de l'intégrité des trésors artistiques.

The Recognition

About the A' Design Award de Bronze

Love Art Campagne est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Love Art Campagne est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Love Art Campagne satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.