Pure1 Service Experience Site web de catalogue de services par The Pure1 Team

Le design Pure1 Service Experience Site web de catalogue de services par The Pure1 Team est un lauréat très estimé du prestigieux 2021 A' Design Award d'Argent dans la catégorie Web.

ArgentWeb· 2021

Pure1 Service Experience Site web de catalogue de services

par The Pure1 Team

Client : Pure Storage

Lauréat du A' Design Award d'Argent dans la catégorie Web

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Couleurs

Le Design

À propos de Pure1 Service Experience Site web de catalogue de services

Pure1 Service Experience est un site web de catalogue de services permettant de découvrir et de souscrire à des services de stockage cloud et à des services professionnels. Chaque service est présenté sous forme de carte au sein d'une grille responsive qui s'adapte aux différentes tailles d'écran. Une page de détail présente les cas d'usage et la tarification, tandis que des recommandations assistées par l'IA aident les clients à comparer les options. Une demande d'essai ou de devis peut être effectuée en deux clics, et l'Order Tracker affiche l'avancement de chaque demande. L'intention est de rendre la souscription à des services professionnels aussi simple que l'adhésion à un abonnement de streaming.

La Reconnaissance

À propos du A' Design Award d'Argent

Pure1 Service Experience Site web de catalogue de services est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Pure1 Service Experience Site web de catalogue de services est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Pure1 Service Experience Site web de catalogue de services est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimensions & Emballage: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Mots-Clés: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Technologie de Production: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Défi de Conception: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Recherche: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiration: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Durée du Projet: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Flux Opérationnel: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Brevets: Pure1® and logo are registered trademarks of Pure Storage
Membres de l'Équipe: Pure1 Design, Engineering, and Product team
Crédits Images: All images and video contents used in this submission are properties of Pure Storage