World of Rabbit Intérieur d'appartement témoin by Ke Rong

World of Rabbit Intérieur d'appartement témoin by Ke Rong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fer in Design d'Intérieur Competition Category.

FerIntérieur· 2021

World of Rabbit Intérieur d'appartement témoin

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

A' Design Award de Fer Winner in Intérieur Category

7,957

Verified Award Winner

Verify Award Status for #120258

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Colors

The Design

About World of Rabbit Intérieur d'appartement témoin

World of Rabbit est un intérieur d'appartement témoin situé dans un bureau de vente immobilier du district de Shapingba, à Chongqing. D'une superficie de 70 mètres carrés, l'espace se déploie autour d'un thème de conte de fées mettant en scène une famille de lapins. Des couleurs vives et des formes ludiques animent chaque recoin, tandis que des peluches incarnent les amis de la forêt du propriétaire imaginaire. Plusieurs matériaux à texture de terrazzo répondent à des besoins esthétiques et fonctionnels variés. Un tissu peluche habille le mur d'accent de la chambre pour créer une atmosphère onirique. La plupart des supports ont reçu un traitement contre l'humidité et les moisissures, le climat local étant humide et pluvieux.

The Recognition

About the A' Design Award de Fer

World of Rabbit Intérieur d'appartement témoin est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. World of Rabbit Intérieur d'appartement témoin est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. World of Rabbit Intérieur d'appartement témoin est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020