Artificial Intelligence In Design Le Matériel De Marketing Événementiel by Min Huei Lu

Artificial Intelligence In Design Le Matériel De Marketing Événementiel by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2021

Artificial Intelligence In Design Le Matériel De Marketing Événementiel

by Min Huei Lu

Client: Academy of Art University

A' Design Award d'Argent Winner in Graphisme Category

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The Design

About Artificial Intelligence In Design Le Matériel De Marketing Événementiel

La conception graphique fournit une représentation visuelle de la façon dont l'intelligence artificielle peut devenir un allié pour les concepteurs dans un avenir proche. Il fournit des informations sur la manière dont l'IA peut aider à personnaliser l'expérience du consommateur et sur la manière dont la créativité se situe dans la ligne de mire de l'art, de la science, de l'ingénierie et du design. La conférence sur l'intelligence artificielle dans la conception graphique est un événement de 3 jours à San Francisco, en Californie, en novembre. Chaque jour, il y a un atelier de conception, des conférences de différents intervenants.

The Recognition

About the A' Design Award d'Argent

Artificial Intelligence In Design Le Matériel De Marketing Événementiel est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Artificial Intelligence In Design Le Matériel De Marketing Événementiel est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Artificial Intelligence In Design Le Matériel De Marketing Événementiel est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu