MG iSmart Interface de système d'info-divertissement by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Interface Competition Category.
OrInterface· 2021
MG iSmart Interface de système d'info-divertissement
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award d'Or Winner in Interface Category
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The Design
About MG iSmart Interface de système d'info-divertissement
MG iSmart est une interface de système d'info-divertissement conçue pour les véhicules de la marque MG. L'interface accompagne le lancement sur un nouveau marché grâce à une solution sur mesure articulée autour de la connectivité, des points de contact numériques et des assistants intelligents. Des sessions de recherche et d'idéation menées avec l'équipe de la marque et avec les clients des marchés cibles ont orienté les parcours utilisateurs. Trois concepts d'interaction ont été prototypés et six directions visuelles ont été testées avant qu'une direction finale ne soit retenue et développée en détail. Des véhicules équipés de MG iSmart circulent aujourd'hui en Inde et en Thaïlande.
The Recognition
About the A' Design Award d'Or
MG iSmart Interface de système d'info-divertissement est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. MG iSmart Interface de système d'info-divertissement est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. MG iSmart Interface de système d'info-divertissement crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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