Thirty Years Anniversary Identité de marque by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fer in Design Graphique Competition Category.
FerGraphisme· 2021
Thirty Years Anniversary Identité de marque
Client: Salvita Design
A' Design Award de Fer Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #120942The Design
About Thirty Years Anniversary Identité de marque
« Thirty Years Anniversary » est une identité de marque créée pour célébrer les trente ans du rétablissement des relations diplomatiques entre la Lituanie et l'Allemagne. L'emblème met en valeur le chiffre trente et associe les deux chiffres aux couleurs du drapeau de chaque pays. Dans les applications de grand format, le zéro est recadré, ce qui permet de conserver une composition claire, un texte lisible et une forme fonctionnant comme un élément graphique. Sur un mug, l'anse vient compléter le zéro tronqué. Les signes colorés sur fond blanc renforcent la visibilité. Cette identité encadre les événements publics et la communication.
The Recognition
About the A' Design Award de Fer
Thirty Years Anniversary Identité de marque est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Thirty Years Anniversary Identité de marque est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Thirty Years Anniversary Identité de marque est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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