He He Logo by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2021

He He Logo

by Chao Yang, Jianhua Dong and Sy Xiang

Client: Zhejiang taijiuxian Agricultural Development Co., Ltd

A' Design Award de Bronze Winner in Graphisme Category

9,597

Verified Award Winner

Verify Award Status for #121319

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Colors

The Design

About He He Logo

He He est un logo de marque créé pour une marque de produits agricoles artistiques. Le design associe le caractère chinois « he » à l'esperluette occidentale, ces deux formes exprimant toutes deux l'idée de fusion. Les deux signes sont fondus en un symbole unique, identifiable aussi bien dans les contextes orientaux qu'occidentaux. La créativité graphique sert à nourrir la marque et ses graphismes auxiliaires d'éléments culturels et artistiques issus de Chine et d'Europe. Le logo n'a pas de taille fixe et peut être appliqué directement sur les emballages et les supports de communication extérieure.

The Recognition

About the A' Design Award de Bronze

He He Logo est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. He He Logo est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. He He Logo satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Brand image design, logo design, Chinese culture, western culture, integration
Production Technology: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Design Challenge: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Research: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiration: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Project Duration: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Operation Flow: These visual graphic design can be directly used in packaging and outdoor publicity.
Team Members: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Image Credits: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong