Irrational Slice Visualisation de l'information by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2021
Irrational Slice Visualisation de l'information
by Lu Zhao, Ruhe Zhang and Qi Wang
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #121420The Design
About Irrational Slice Visualisation de l'information
Irrational Slice est un projet de visualisation de l'information qui présente des données de recherche dans un espace tridimensionnel. Les données proviennent d'une expérience cognitive comparant le jugement humain et celui de la machine. Le modèle tridimensionnel s'inspire de la structure des neurones du cerveau. Un logiciel de réalité augmentée fait apparaître le modèle lorsqu'une affiche imprimée est scannée. Les spectateurs peuvent faire pivoter le modèle et zoomer ou dézoomer du doigt afin de lire les informations sous une multitude d'angles. L'objectif est d'explorer de nouvelles façons d'observer et de transmettre l'information.
The Recognition
About the A' Design Award de Bronze
Irrational Slice Visualisation de l'information est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Irrational Slice Visualisation de l'information est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Irrational Slice Visualisation de l'information satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- Tags
- Information Design, Information Visualization, AR, 3D, Poster
- Production Technology
- Multimedia
- Design Challenge
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- Research
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- Inspiration
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- Project Duration
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- Operation Flow
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- Team Members
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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