Kallucci Boot L’Art Clé 3D by Mateus Morgan de Aguiar

Kallucci Boot L’Art Clé 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Infographie Competition Category.

OrInfographie· 2021

Kallucci Boot L’Art Clé 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award d'Or Winner in Infographie Category

73,507

Verified Award Winner

Verify Award Status for #121488

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kallucci Boot L’Art Clé 3D

L'idée principale du designer était d'apporter, à travers des éléments simples, tels que des roches, l'aspect de durabilité et de résistance dont le produit avait besoin, en s'approchant directement de son utilisation et du style de vie du client. Les cristaux ajoutés servent à mettre en valeur l'objet principal, donnant un air mystique attisant la curiosité des clients potentiels.

The Recognition

About the A' Design Award d'Or

Kallucci Boot L’Art Clé 3D est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Kallucci Boot L’Art Clé 3D est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Kallucci Boot L’Art Clé 3D crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote