Le design The Kala Foundation L'appréciation De L'art par Palak Bhatt est un lauréat très estimé du prestigieux 2021 A' Design Award d'Argent dans la catégorie Design Graphique.
ArgentGraphisme· 2021
The Kala Foundation L'appréciation De L'art
par Palak Bhatt
Client : Palak Bhatt
Lauréat du A' Design Award d'Argent dans la catégorie Graphisme
Lauréat Vérifié
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À propos de The Kala Foundation L'appréciation De L'art
Il existe depuis longtemps un marché mondial pour les peintures indiennes, mais l'intérêt pour l'art indien a pris du retard aux États-Unis. Pour faire connaître les différents styles de peintures folkloriques indiennes, la Fondation Kala est créée en tant que nouvelle plate-forme pour présenter les peintures et les rendre plus accessibles à un marché international. La fondation se compose d'un site Web, d'une application mobile, d'une exposition avec des livres éditoriaux et de produits qui aident à combler le fossé et à connecter ces peintures à un public plus large.
La Reconnaissance
À propos du A' Design Award d'Argent
The Kala Foundation L'appréciation De L'art est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. The Kala Foundation L'appréciation De L'art est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. The Kala Foundation L'appréciation De L'art est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- The Kala Foundation aims to establish a new platform to showcase the beautiful Indian Folk Paintings and make them more accessible to an international market. The foundation focuses on three distinct forms of Indian Folk Paintings: Madhubani painting from the state Bihar, Gond painting from the state Madhya Pradesh, and Warli painting from the state of Maharashtra in India.
- Dimensions & Emballage
- An abstract design style is applied to the logo. One arrow is aligned and rotated to show the brand name and signify its purpose of making the paintings accessible in different parts of the world. The outer square frame in the logo represents the frame of the painting. Tarzana font is used throughout the designs to create a slightly unfamiliar design to provide new interest. Each style of painting is interpreted through its assigned color. Catalog books are designed in a square shape to keep the brand design consistency.
- Mots-Clés
- Art Appreciation, Indian Folk Paintings, Graphic Design, Art Exhibit, Exhibition Design, Editorial Design, App Design, Web Design, Branding, Madhubani Paintings, Gond Paintings, Warli Paintings
- Technologie de Production
- Softwares used for this project are Sketch for designing, InVision for prototypes, and Adobe Creative Cloud for editing and mocks.
- Défi de Conception
- One of the challenges that I faced during this project was connecting the Indian Folk artist to the US market. The language was the main barrier for the artist. Through The Kala Foundation, the artists are given exposure by removing the language barrier and support by uplifting their livelihood.
- Recherche
- The goal was to find new connections and then begin exploring the relevance, conceptually and visually. The process started by identifying camps that impact the topic. Finding connections helped me focus on the world around us and how it is interconnected. I set out to discuss the problem with others by creating and hosting a meeting with people from the target audience. For in-depth research, I went to India and met few artists, got to know their process and views on reviving their paintings to the international market.
- Inspiration
- India is known for its rich, colorful, and cultural vibrancy portrayed through different art mediums. Every region in India has its unique style of paintings. I hail from the western part of India and have grown up looking at various Indian art forms. There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. After moving to San Francisco, I noticed the lack of awareness of Indian Folk Paintings and would strongly like to promote them.
- Durée du Projet
- A year-long project started in December 2016 in San Francisco, with a month research trip to India and finished in December 2017.
- Flux Opérationnel
- Art enthusiasts can use the App to find paintings or order an existing Indian folk painting with a customization feature. The Kala Foundation website bridge the gap between the artist and art enthusiasts by introducing Indian folk paintings with the process and techniques. An in-person exhibit brings the essence and emotion before the people to admire and understand it.
- Brevets
- Copyrights belong to Palak Bhatt, 2021.
- Crédits Images
- Image 1:
1. Warli painting by artist Sadashiv Soma Mashe
2. Warli painting by artist Sunita Sadashiv Mashe
3. Warli painting by artist Naresh S. Bhoye
Image 2:
1. Warli painting by artist Dhaku V. Kadu
2. Warli painting by artist Dilip Rama Bahotha
3. Warli painting by artist Dhaku V. Kadu
Image 3:
1. Warli painting by artist Balu Mashe
2. Warli painting by artist Sadashiv Soma Mashe
3. Warli painting by artist Jivya Soma Mashe
Image 5:
1. Madhubani painting by artist Bharti Dayal
2. Madhubani painting by artist Devendra Kumar Jha
3. Madhubani painting by artist Bharti Dayal
4. Madhubani painting by artist Devendra Kumar Jha
5. Madhubani painting by artist Bharti Dayal
6. Madhubani painting by artist Bharti Dayal
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