BD's Hype Tribe Aménagement intérieur de bureaux by DB and B Pte Ltd

BD's Hype Tribe Aménagement intérieur de bureaux by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Design d'Intérieur Competition Category.

OrIntérieur· 2021

BD's Hype Tribe Aménagement intérieur de bureaux

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award d'Or Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #122119

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The Design

About BD's Hype Tribe Aménagement intérieur de bureaux

Hype Tribe de BD est un aménagement intérieur de bureaux occupant deux étages d'un immeuble à Singapour. Le projet réunit plusieurs unités opérationnelles au sein d'un même espace communautaire partagé. Une zone d'accueil, des espaces café de coworking et des quartiers de travail sont reliés par un parcours visuel continu. L'un des espaces café s'inspire d'un cadre en plein air et offre un environnement calme et confortable. Des panneaux acoustiques suspendus créent une impression de fluidité au-dessus de l'espace. Le bois et les plantations vertes se conjuguent pour introduire des éléments biophiliques à l'intérieur. Un principe de bureaux partagés favorise une utilisation efficace de la surface de plancher.

The Recognition

About the A' Design Award d'Or

BD's Hype Tribe Aménagement intérieur de bureaux est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. BD's Hype Tribe Aménagement intérieur de bureaux est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. BD's Hype Tribe Aménagement intérieur de bureaux crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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