Vanke City Signalétique by Yongan Zhou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2021

Vanke City Signalétique

by Yongan Zhou

Client: Vanke

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner
Verify Award Status for #122173

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Colors

The Design

About Vanke City Signalétique

Vanke City est un système de signalétique directionnelle conçu pour un complexe à usage mixte à Yantai. Les panneaux d'orientation sont réalisés en verre trempé extra-blanc, un matériau choisi pour sa discrétion visuelle au sein du paysage. Sous la lumière du soleil, le texte informatif blanc se fond dans l'arrière-plan, de sorte que les panneaux s'effacent parmi les murs, les fleurs et les arbres. Le langage graphique reprend le concept d'aménagement intérieur et recourt à des éléments en pixels, à une forme modulaire et à des couleurs vives afin de construire une image de marque identifiable. Chaque panneau mesure 600 mm de largeur, 10 mm de profondeur et 2200 mm de hauteur.

The Recognition

About the A' Design Award de Bronze

Vanke City Signalétique est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Vanke City Signalétique est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Vanke City Signalétique satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.
Dimensions & Packaging: Width 600mm x Depth 10mm x Height 2200mm
Tags: Grapic design, Wayfinding, pixelation, crasis
Production Technology: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.
Design Challenge: With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.
Research: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Inspiration: Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Project Duration: The project started in September 2020 in Yantai and finished in December 2020 in Yantai.
Operation Flow: The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.
Team Members: Creative director:Zhou Yongan
Art Director:Zhang qianyi
Design Director:Qiu Yifeng
Image Credits: Photographer Qiu Yifeng