Diplomatic Relations Création de logo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2021

Diplomatic Relations Création de logo

by Salvita Bingelyte

Client: Salvita Design

A' Design Award d'Argent Winner in Graphisme Category

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Colors

The Design

About Diplomatic Relations Création de logo

Diplomatic Relations est un logo conçu pour l'ambassade d'Allemagne à Vilnius. Le design symbolise les liens entre la Lituanie et l'Allemagne. Inspiré des drapeaux nationaux tricolores, trois coches ont été dessinées pour chaque pays, aux couleurs de son drapeau. Les signes se déploient en deux lignes parallèles, telles des voies ferrées qui s'écartent puis se rejoignent. Les coches rouges se rejoignent pour évoquer l'amitié et l'unité. Le symbole coloré est posé sur un fond blanc et peut être décliné sur la papeterie, l'affichage extérieur et les cadeaux d'entreprise. La répétition du symbole en ligne compose un motif.

The Recognition

About the A' Design Award d'Argent

Diplomatic Relations Création de logo est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Diplomatic Relations Création de logo est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Diplomatic Relations Création de logo est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)