Lavazza MilkUp Le Mousseur À Lait by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Appareils Ménagers Competition Category.
ArgentAppareil Ménager· 2021
Lavazza MilkUp Le Mousseur À Lait
Client: Lavazza
A' Design Award d'Argent Winner in Appareil Ménager Category
Verified Award Winner
Verify Award Status for #123046The Design
About Lavazza MilkUp Le Mousseur À Lait
MilkUp vous permet de déguster un authentique cappuccino italien à la maison. Préparer silencieusement et efficacement différentes recettes grâce à l'induction magnétique. Le design élégant est composé d'éléments audacieux, colorés et simples avec des surfaces et des matériaux de haute qualité. Le panneau rétroéclairé «stop and go»; Le bouton est souligné visuellement par un anneau coloré. La cruche est fabriquée en Inox et ne comporte aucune pièce mobile interne. Il est facile à nettoyer à la main ou au lave-vaisselle. Il comporte des marques claires pour les niveaux minimum et maximum à l’intérieur et une poignée ergonomique. Le fouet dispose d'un espace de rangement dédié au-dessus du couvercle.
The Recognition
About the A' Design Award d'Argent
Lavazza MilkUp Le Mousseur À Lait est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Lavazza MilkUp Le Mousseur À Lait est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Lavazza MilkUp Le Mousseur À Lait est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid. - Dimensions & Packaging
- Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
- Production Technology
- main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet - Design Challenge
- Extremely short development time.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
- Project Duration
- The project was designed in Turin, Italy. The complete product development process took about 10 months.
- Operation Flow
- MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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