La Boutique Jzn Design intérieur d'une pâtisserie by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design d'Intérieur Competition Category.
BronzeIntérieur· 2021
La Boutique Jzn Design intérieur d'une pâtisserie
by Millton Yu
Client: M. INTERIOR DESIGN Co., LTD
A' Design Award de Bronze Winner in Intérieur Category
- 10,270
- Verified Award Winner
- Verify Award Status for #123736
The Design
About La Boutique Jzn Design intérieur d'une pâtisserie
La Boutique Jzn est l'aménagement intérieur d'une pâtisserie à Taipei, à Taïwan, achevé en novembre 2019. Cet espace de 68 mètres carrés présente une marque de pâtisserie centenaire dans une expression contemporaine. Un rose doré mat remplace la tonalité rouge vif des célébrations traditionnelles et confère à la boutique un caractère doux et paisible. Le carré et le cercle, érigés en symboles de la marque, se déclinent dans le motif des fenêtres à claustra chinois, la forme du plafond, le bord incurvé du comptoir, les portes de meubles et les dossiers de chaises en rotin tressé, ainsi que dans les lignes métalliques incrustées dans le sol.
The Recognition
About the A' Design Award de Bronze
La Boutique Jzn Design intérieur d'une pâtisserie est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. La Boutique Jzn Design intérieur d'une pâtisserie est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. La Boutique Jzn Design intérieur d'une pâtisserie satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
- Dimensions & Packaging
- The project is 68 square meter.
- Tags
- Commercial, Shop, Interior Design, Space, Food
- Production Technology
- To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
- Design Challenge
- The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
- Research
- The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
- Inspiration
- While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
- Project Duration
- The project finished in November 2019 in Taipei, Taiwan.
- Operation Flow
- When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
- Team Members
- Designer: Millton Yu
- Image Credits
- Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
