Fondazione Alinari Identité de marque by Frush Design

Fondazione Alinari Identité de marque by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2021

Fondazione Alinari Identité de marque

by Frush Design

Client: Frush | Creative studio

A' Design Award d'Argent Winner in Graphisme Category

41,261

Verified Award Winner

Verify Award Status for #125706

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fondazione Alinari Identité de marque

Fondazione Alinari est une identité de marque créée pour la Fondazione Alinari per la Fotografia, un organisme public fondé à Florence pour la conservation, la gestion et la valorisation des collections photographiques Alinari. L'identité s'articule autour de la lettre « a » minuscule, abstraction d'un objectif photographique, qui fait également office de cadre pour les images issues des archives historiques. Un lettrage sculptural et une palette en noir et blanc évoquent l'ombre et la lumière. Le système est appliqué aux supports imprimés, aux billets, aux catalogues, au merchandising ainsi qu'à un site web.

The Recognition

About the A' Design Award d'Argent

Fondazione Alinari Identité de marque est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Fondazione Alinari Identité de marque est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Fondazione Alinari Identité de marque est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile