37 Interactive Entertainment HQ Immeuble de bureaux de grande hauteur by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Design d'Architecture, Bâtiment et Structure Competition Category.
OrArchitecture· 2022
37 Interactive Entertainment HQ Immeuble de bureaux de grande hauteur
by Guowei Zhang
Client: 37 Interactive Entertainment
A' Design Award d'Or Winner in Architecture Category
- 38,618
- Verified Award Winner
- Verify Award Status for #126103
The Design
About 37 Interactive Entertainment HQ Immeuble de bureaux de grande hauteur
Le siège social de 37 Interactive Entertainment est un immeuble de grande hauteur situé en Chine. Des modules sont utilisés à la fois en plan et en élévation, ce qui réduit les délais et les coûts de construction tout en préservant la qualité de l'ouvrage. Des modules de bureaux, des modules de réunion et des modules événementiels sont disposés à l'intérieur d'un espace rectangulaire standard, leur nombre et leur position pouvant varier d'un étage courant à l'autre. Un système de façade modulaire répond au climat de la région du Lingnan. Le motif d'ombrage est plus dense du côté est que du côté ouest, ce qui permet de conserver la lumière naturelle tout en réduisant le rayonnement solaire et la consommation d'énergie.
The Recognition
About the A' Design Award d'Or
37 Interactive Entertainment HQ Immeuble de bureaux de grande hauteur est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. 37 Interactive Entertainment HQ Immeuble de bureaux de grande hauteur est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. 37 Interactive Entertainment HQ Immeuble de bureaux de grande hauteur crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Team Members
- Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua - Image Credits
- GWP Architects
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