City Ambassadors School L'identité Typographique De La Marque by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design Graphique Competition Category.
ArgentGraphisme· 2022
City Ambassadors School L'identité Typographique De La Marque
Client: Tanya Dunaeva
A' Design Award d'Argent Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School L'identité Typographique De La Marque
Des histoires intéressantes se cachent derrière chaque détour des vieilles rues et il est impossible d’associer la ville à un ensemble minimal de symboles reconnaissables. En étudiant la ville, le futur ambassadeur la découvre à nouveau, comme un étudiant découvre un abécédaire à l'école. Pour la construction de l'identité, une solution typographique a été choisie, basée sur le principe de l'éclectisme typographique : l'écriture ancienne nationale, entrecoupée de l'écriture cursive et des polices reconnaissables des artistes d'avant-garde. La palette de couleurs est laconique et rouge vif.
The Recognition
About the A' Design Award d'Argent
City Ambassadors School L'identité Typographique De La Marque est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. City Ambassadors School L'identité Typographique De La Marque est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. City Ambassadors School L'identité Typographique De La Marque est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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