Staom Jewelry Intérieur de boutique de joaillerie by Rong Zeng

Staom Jewelry Intérieur de boutique de joaillerie by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2022

Staom Jewelry Intérieur de boutique de joaillerie

by Rong Zeng

Client: Xad

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Intérieur de boutique de joaillerie

Staom Jewelry est l'aménagement intérieur d'une boutique de joaillerie de 200 mètres carrés, avec une hauteur sous plafond d'environ 3 mètres. Le concept repose sur l'idée que le diamant et l'univers incarnent tous deux l'éternité. Les visiteurs traversent un corridor, une entrée située au bout de l'allée, puis une zone en miroir, selon une séquence qui évoque un voyage de la Terre vers l'espace. L'acier inoxydable miroir, le marbre noir poli miroir, la peinture d'art effet béton et l'acier inoxydable brossé composent la palette de matériaux. Les reflets des miroirs et les formes irrégulières atténuent la présence des murs et font paraître l'espace sans limites.

The Recognition

About the A' Design Award de Bronze

Staom Jewelry Intérieur de boutique de joaillerie est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Staom Jewelry Intérieur de boutique de joaillerie est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Staom Jewelry Intérieur de boutique de joaillerie satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui