Poly Conghua Centre de vente by 10 Degrees Design

Poly Conghua Centre de vente by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Design d'Intérieur Competition Category.

OrIntérieur· 2022

Poly Conghua Centre de vente

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award d'Or Winner in Intérieur Category

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Verified Award Winner

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The Design

About Poly Conghua Centre de vente

Poly Conghua est un centre de vente situé dans un district périphérique de Guangzhou. Les espaces intérieurs s'étendent sur 1013 mètres carrés. Le concept s'inspire du litchi, fruit emblématique de Conghua, ainsi que des éléments triangulaires du site et de ses bâtiments. Une vaste installation artistique en forme de litchi signale l'entrée et guide les visiteurs vers l'intérieur. D'autres installations, structures et mobiliers prolongent ce même thème. Les matériaux employés comprennent le métal plaqué, la résine, le cuir, le marbre et les fibres acryliques. L'objectif est d'allier la culture locale à un design d'intérieur contemporain.

The Recognition

About the A' Design Award d'Or

Poly Conghua Centre de vente est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Poly Conghua Centre de vente est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Poly Conghua Centre de vente crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design