Roi Re Fonction principale : Illustration par Poovakorn Watcharaphongphiphat

Le design Roi Re Fonction principale : Illustration par Poovakorn Watcharaphongphiphat est un lauréat très estimé du prestigieux 2022 A' Design Award de Fer dans la catégorie Design Social.

FerSocial· 2022

Roi Re Fonction principale : Illustration

par Poovakorn Watcharaphongphiphat

Client : Mahidol University International College

Lauréat du A' Design Award de Fer dans la catégorie Social

25,621

Lauréat Vérifié

Vérifier le statut du prix pour le design #127338

Visiter le site Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Roi Re Fonction principale : Illustration

Roi Re est un site web d'exposition en ligne consacré aux histoires des marchands ambulants thaïlandais à l'ancienne, qui existent rarement de nos jours. L'objectif est de susciter l'appréciation et la sensibilisation des jeunes générations à la culture thaïlandaise à travers l'exploration de ces activités de vente ambulante d'antan devenues rares. Roi Re propose des informations, des connaissances et des outils grâce à une série d'illustrations uniques et captivantes.

La Reconnaissance

À propos du A' Design Award de Fer

Roi Re Fonction principale : Illustration est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Roi Re Fonction principale : Illustration est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Roi Re Fonction principale : Illustration est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Mots-Clés: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Technologie de Production: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Défi de Conception: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Recherche: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Durée du Projet: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Flux Opérationnel: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.