Secret Exhibition Hall d'exposition de produits by Yuan Jiang and Chen Song

Secret Exhibition Hall d'exposition de produits by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design d'Intérieur Competition Category.

FerIntérieur· 2022

Secret Exhibition Hall d'exposition de produits

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award de Fer Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Hall d'exposition de produits

Secret Exhibition est un hall d'exposition de produits conçu pour le Musée national de Chine. Cet espace de 460 mètres carrés associe l'art numérique à l'héritage esthétique chinois. Des îlots aux formes fluides présentent des produits culturels et créatifs, si bien que les visiteurs parcourent les objets comme une exposition plutôt que comme une boutique. Une surface média sur mesure relie la surface physique et l'interface virtuelle, tandis qu'un programme de réalité augmentée ajoute une strate numérique parallèle. Sept pièces sélectionnées ont inspiré une rivière mouvante de caractères chinois projetée sur un écran.

The Recognition

About the A' Design Award de Fer

Secret Exhibition Hall d'exposition de produits est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Secret Exhibition Hall d'exposition de produits est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Secret Exhibition Hall d'exposition de produits est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai